Is Pumpkin Seed Oil the Next Coconut Oil?

Is Pumpkin Seed Oil the Next Coconut Oil?

Similar to coconut oil, pumpkin seed oil (PSO) offers up a trifecta of benefits for your hair, skin, and diet. But unlike its summery counterpart, beyond cooking, PSO is best used as an ingredient in a beauty product or as a supplement like Aviva All-Natural Hair Revitalizer, a supplement formulated with PSO. Elle, Jul 2014


Combine a topical treatment—like minoxidil or laser therapy—with an oral supplement to help strengthen your tresses from the inside out. Look for key ingredients like biotin (to improve thickness) and silica (a strand strengthener). We like Aviva Advanced Hair Nutrition ($59.99). Harper's Bazaar, Jul 2014
365 Days of Beauty: Your Beauty Essentials

365 Days of Beauty: Your Beauty Essentials

Say hello to healthier hair with Aviva Advanced Hair Nutrition. These daily supplements are made from all natural ingredients including pumpkin seed oil and Vitamin B5 that build length and boost hair’s strength for beautiful and healthier strands., Feb 2015
Hair Apparent

Hair Apparent

For some conditions, in-spa treatments aren't enough to remedy the problem. Thinning hair is one of them and many clients can benefit from daily supplements in addition to various services aimed at reviving locks. American Spa, Mar 2015
Toxic Beauty

Toxic Beauty

Discover the most dangerous ingredients in skincare products - and how to avoid slathering them on with the experts from Aviva. Womens Running, Nov 2014
Holiday Hits Giveaway

Holiday Hits Giveaway

Aviva Advanced Hair Nutrition is featured in the Holiday Hits Giveaway, along with a caption that reads, “3 cuties win the ultimate hair package.” Girls' Life, Dec 2014

The "Full" Story On Hair Loss

“A healthy diet may also help prevent future hair loss. We recommend eating lean protein at every meal, along with complex carbs to help your body digest the protein and a daily supplement with biotin, iron and vitamins (including B12, C and D). Try Aviva.” Family Circle, Jan 2015
Eating Clean

Eating Clean

"With 18 essential nutrients your hair needs to grow long and strong – including biotin and folic acid and zinc – Advanced Hair Nutrition supplements will nourish your locks, naturally." Natural Solutions Magazine, Apr 2015
Tender Loving Hair

Tender Loving Hair

“Tip 1: Keep your hair gorgeous from the inside out. Go for a drug-free supplement with key ingredients like biotin, silica and natural herbs that promote regeneration. Aviva Hair Revitalizer. $59.95 at” Upscale Magazine, Apr 2015
Free Launch

Free Launch

"Aviva Advanced Hair Nutrition is a daily supplement containing 18 essential nutrients – including biotin, vitamin B5, folic acid, iron and zinc – and an exclusive dual complex of PentaPlex and TetraPlex to boost strength, build length and restore balance.” Beauty Launchpad, Apr 2015


8 supplements for thicker, fuller hair

The Aviva Hair Revitalizer hair growth system, is a hair vitamin that will show "PSO is rich in nutrients and can be considered a superfood," says Anna Urban, co-founder of Aviva All-Natural Hair Revitalizer.

Well + Good, Aug 2014

Know Your Ingredients: Pumpkin Seed Oil

According to Aviva, a brand that uses pumpkin seed oil in its hair nutrition system, pumpkin seed oil is rich in vitamin E, zinc, omega 3 and 6 fatty acids, and antioxidants

Refinery 29, Aug 2014

Hair health from the inside out

Vitamins, anti-aging, elixirs, chia seeds, serums and supplements: Those buzzwords most recently associated with skin care are now serving double duty in the hair-care category.

LA Times, Jul 2014

Is Pumpkin Seed Oil The New Coconut Oil?

"In addition to shielding the hair protein, it also hydrates the follicles, which help give you shiny, lustrous strands,” says Urban. “Some research shows it can also inhibit the 5-alpha reductase enzyme, which slows your hair growth.” Good thing Urban’s hair supplement is loaded with it.

Well + Good, Oct 2014

7 New Uses For Pumpkin Oil

So, what can pumpkin seed oil do for your looks? Well, potentially a lot. It's rich in vitamin A and E, zinc, omega 3 and 6 fatty acids, as well as antioxidants, says Anna Urban, founder of Aviva Hair Revitalizer, which makes a hair supplement that’s loaded with the oil.

Prevention, Nov 2014

Best Picks in Fall Beauty

If your hair is like ours and needs an extra lift in the cooler months, reach for Aviva Hair Rescue Keratin Renewal Masque. If you use it just once or twice a week, this unique conditioning masque will leave your hair feeling lustrous, looking shinier and feeling healthier. Simply wash hair and leave on damp hair for up to 10 minutes before rinsing. You will love the results.

JustLuxe, Oct 2014

Protect Your Tresses

And if you do style your natural hair, just swap your conditioner for a more reparative hair masque when you get home. I like Aviva's Hair Rescue Keratin Renewal Masque because you can use it right in the shower, just leave on for 5-10 minutes and then rinse out, and it will help undo the styling damage so you can get back to hydrated and healthy looking hair faster.

AZFamily, Oct 2014

Pumpkin Beauty Products For Your Concerns

“Adding a nutritional supplement to your beauty routine that contains pumpkin seed oil, like Aviva Advanced Hair Nutrition, can inhibit the enzyme known as 5-alpha reductase enzyme, which has been shown to slow and stop hair growth by producing DHT from testosterone. It has also been shown to protect hair follicles and increase shine,” explains Dr. Nussbaum.

Charlotte's Book, Oct 2014

4 Tips to Avoid Hair Loss

Promote healthy hair growth. The new Aviva Advanced Hair Nutrition is a blend of handpicked 18 botanical and nutraceutical ingredients (including Biotin, Vitamin B5, Folic Acid, Iron, Zinc, and Selenium, Pumpkin Seed Oil, Ashwagandha and Silica) that provide the nutrients your hair needs to boost strength, build length, and restore balance.

Mama Fashionista, Oct 2014

5 Tricks for Removing Halloween Makeup

Finally, when all the sticky glam goo of Halloween has been washed away, give yourself a mini spa day. Mask up, order Hocus Pocus or Edward Scissorhands on Netflix and just relax! Try Aviva Hair Rescue Keratin Renewal Masque.

Spa Blah Blah, Oct 2014

Aviva Hair 3 Month Challenge: 2 Month Progress

At first, my excitement was about the accelerated hair growth I was seeing. Then, I had to come to terms with the condition of my hair. The blonde parts of my hair were just too damaged that there was no real way I can retain all of it. My desire for longer hair took a back seat, and my desire to grow my color out took precedence.

Lucky Mag Community, Nov 2014

Winterize Your Skin Care with Kym Douglas

Dropping temperatures, dry air, and indoor heaters can wreak havoc on your skin. Fortunately for us, Kym Douglas has a collection of skincare tips to help brace your skin for winter.

Hallmark Channel, Nov 2014

Try This! AVIVA Hair Rescue Keratin Renewal Masque and Anti-Frizz Serum Review

I recently dyed my hair lighter for the first time ever and found that along with my brand new blonde color, I had more frizz than ever! The first time I tried out the Renewal Masque, I saw an immediate difference: my hair was smooth and shiny with noticeably less frizz! The masque is designed to repair damage and restore elasticity while protecting from the drying effect of UV Rays. The slightly floral scent - the masque is infused with aloe leaf juice - is a perk, too.

Fashion & Style, Nov 2014

3 Must-Try Beauty Rituals: What You Should Doing For Your Skin & Hair Treatments All Year Long

Adding chemicals, applying heat or using products are habits that we all find hard to kick, and can come with some unwanted side effects. Anna Urban, CEO of AVIVA notes that "you should be applying a hair mask like Aviva's Hair Rescue Renewal Masque ($30) 1-2 times per week to repair damage and restore elastic, while replenishing the moisture which often depletes from dry summer heat and the cold winter air."

Beauty World News, Nov 2014

Top Ten Hair Masks For Oily Hair

This is a Keratin Renewal Masque that is safe for color treated hair. My favorite part about this is that you only have to leave it on for 3 minutes (but up to 10, if you wish) and it still makes my hair look, feel and smell amazing. Yes, the scent is to die for… fruity but not overly so.

Blushing Noir, Nov 2014

Beyond Biotin: The New Vitamins That Will Do Wonders for Your Hair

At the heart of Aviva’s Advanced Hair Nutrition all-natural supplements is ashwagandha, an exotic flowering plant found in the Middle East and North Africa that’s used to stimulate hair follicles and support the health of your hair. It can also control hair loss by reducing cortisol levels in the body. The antioxidants in ashwagandha prevent the corrosion of tissue, which reduces the possibility of premature graying, while 17 other essential nutrients (like iron, zinc, vitamin B5, and more) work together to nourish, strengthen, and protect your hair.

Byrdie, Oct 2014

9 Tips for Women With Thinning Hair

“We have plenty of options at our disposal to help women who are dealing with thinning hair and hair loss. [...] Aviva hair supplements work very well,” says Dr. Gervaise Gerstner.

Yahoo Beauty, Dec 2014

A Beauty Holiday

For a lush mane: Banish lackluster locks with a round of Aviva Advanced Hair Nutrition. A daily dose nurtures hair with 18 essential nutrients, including pumpkin seed oil and strand-savers like biotin, vitamin B5, folic acid and iron to boost strength, build length and restore balance." The product image, price and are all included.

So Scottsdale Magazine, Dec 2014

How to Get the Hair of Your Dreams?

Non-foaming and sulfate-free shampoos are considered less damaging to your hair, because they don't contain harsh chemicals that can strip your hair of natural oils. Try Aviva Hydracreme Shampoo. It gentle shampoo is designed to hydrate and condition and is suitable for all hair types., Dec 2014

9 Tips For Women With Thinning Hair

There’s a life-changing beauty moment in the lives of many women that’s bigger than finding your first gray hair or fine line: the moment you discover your hair is thinning. While it’s often the only cosmetic problem men talk about as they lean toward middle age, it’s rarely considered a female problem—even though a Harvard Medical School report says that one-third of women will experience hair loss in their lifetime.

Yahoo Beauty, Jan 2015

12 Common Wedding Beauty Emergencies (and How To Solve Them)

Crisis control: “Even if you start the day with perfectly coiled hair, there’s a good chance that it won’t stand up against humidity. Your locks need to be in prime condition for a long day, usually at least eight hours,” says Naté Bova, a senior celebrity stylist at Warren Tricomi NYC. If you have naturally curly or wavy hair, she recommends avoiding sleek blowouts since they can easily frizz up with weather changes. Natural 'dos like beach-y waves or a chignon can actually work better with a little frizz, rather than leaving you looking messy. To tame any hairstyle, apply a hair serum or mousse formulated with keratin, such as Aviva Keratin Renewal Anti-Frizz Serum, which leaves hair noticeably more hydrated and healthy-looking. It’s also important to shield the hair with a serum that provides protection against the drying effects of UV rays and hairstyling tools.

Bridal Guide, Jan 2015

Tips For Thicker Longer Hair All Year Round

Healthy hair starts at the root. Here's one easy fix: a hair growth supplement. Try Aviva Advanced Hair Nutrition. Aviva daily supplement is certified all-natural and formulated with 18 essential nutrients that your hair needs like Biotin, Vitamin B5, Folic Acid, Iron, and Pumpkin Seed Oil, to grow strong hair.

Beauty World News, Jan 2015

The Secret to Incredible Hair Starts at Your Scalp: 6 Tips to Know Now

As with most things, a healthy scalp starts from the inside out. Dr. Nussbaum recommends incorporating more omega-3 fatty acids, iron, and protein into your diet. “Since about three percent of your hair shaft is made up of omega-3 fatty acids, they’re vital to keeping your scalp hydrated,” she says. Find them in foods like walnuts, almonds, tuna, and salmon. Worried you’re not getting enough? Try adding a daily vitamin or natural supplement like Aviva Advanced Hair Nutrition ($60 for a one-month supply) to your beauty routine.

Byrdie Beauty, Jan 2015

Hair and Skin with Gizmo Gadget Girl

In the winter, our hair tends to snap and break off much easier. The key to maintaining healthy hair starts at the root. Here's one easy fix: Aviva Advanced Hair Nutrition Aviva daily supplement is certified all-natural and formulated with 18 essential nutrients that your hair needs like Biotin, Vitamin B5, Folic Acid, Iron, and Pumpkin Seed Oil, to grow strong hair.

Your Carolina, Mar 2015

Spring Hair Care Habits

"Don't shampoo every time you shower. Shampoos takes the moisture out of the hair fibers and your scalp, creating dry and stiff hair that doesn't move," the expert explained. Nussbaum recommends the Aviva Hydra Crème Hair Care Kit ($40), which includes a gentle shampoo and hydrating conditioner that helps restore moisture and elasticity.

Fashion Times, Mar 2015

Since inception, Aviva has been making headlines – everywhere from newspapers and celebrity weeklies to beauty blogs and trade media. We would love to hear from you! Please contact with media and press inquiries. We love to tell the Aviva story!